The SITEVI agricultural fair is one of the most important fairs for the agricultural sector, with about 54,000 entries and 1,000 exhibiting companies. Over 50,000 m2 dedicated to equipment and know-how for wine-growing, olive-growing and fruit and vegetable production.

The strategy of VITISOM LIFE has been promoted thanks to the collaboration with the nursery company Morisson Couderc, active supporter of the project. For the project this represented an important opportunity to meet representatives of the wine sector: business owners, consultants, producers and sellers of agricultural machinery.