VITISOM LIFE host of the Smart Farming 4.0 conference, organized by the Italian-German Chamber of Commerce to present the status quo of digital innovation and sustainability in the two countries. Big data, sensors and drones, analytics tools, "internet of farming" and machine learning are just some of the technologies that characterize agriculture 4.0.To re-examine the industry model 4.0, also in the agricultural sector we are talking about new business models and of innovative cultivation processes: precision agriculture, vertical farming, self-driven tractors, etc.