VITISOM LIFE partner of the European initiative "Meet Me Tonigh. Face to Face with Research ", a two-day dedicated to dialogue between researchers and citizens to bring together and share innovation and science. VITISOM LIFE has welcomed enthusiasts and lovers of wine, but especially families and interested in getting to know the world of viticulture and the prospects for its sustainable growth. The public took part in an interactive sensorial journey aimed at combining the soil with the respective wines in order to raise awareness on the importance of reasoned viticulture and how this can have an impact on the quality of the soil and its products. A practical demonstration of how the force mapping prototype works has enabled visitors to experience the most innovative digital tools in agriculture.